HALLS AD CAMPAIGN
Industry: Confectionary
Industry: Confectionary
// 2021 NATIONAL STUDENT SHOW - JUDGES CHOICE AWARD
// 2021 NATIONAL STUDENT SHOW - BEST OF PRINT ADVERTISING
// 2021 NATIONAL STUDENT SHOW - BEST OF ART DIRECTION
// 2021 AAF FORT WORTH ADDY'S - GOLD AWARD
// GRAPHIS NEW TALENT 2021 - SLIVER AWARD
// 2021 TCU JURIED DESIGN COMPETITION SELECTION
// 2021 NATIONAL STUDENT SHOW - BEST OF PRINT ADVERTISING
// 2021 NATIONAL STUDENT SHOW - BEST OF ART DIRECTION
// 2021 AAF FORT WORTH ADDY'S - GOLD AWARD
// GRAPHIS NEW TALENT 2021 - SLIVER AWARD
// 2021 TCU JURIED DESIGN COMPETITION SELECTION
To promote Halls cough drops in an inventive way, the lozenge was marketed as a battle-hardened companion that helps you win the "war" of your cold. The hashtag (#battleready) was used to communicate that you will always be prepared to fight sore-throat ailments when you are equipped with Halls lozenges. Simple, but striking visual metaphors of lozenges posing as weaponry and soldiers helped communicate the message without saying too much. This campaign was well received by peers and judging panels, earning a variety of design honors.
ADVERTISING DESIGN · PRINT · SOCIAL · ART DIRECTION
