Advertisement deliverables for the Toyota 4Runner.
Below are some extra ideas I had that were never used. I wanted to include these because I could have chose any of the three ideas I had for this project, so I felt like they deserved to be seen. The Dreamy version is interesting because it takes a different approach than usually depicted, while featuring a type lockup using the vehicle itself. The tire track ad is fun, as it uses hand-lettered typography to fit the pattern of a tire track, which is something I enjoyed working on.